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Panel Discussion

6 Key eCommerce Strategies To Help You Bridge The Gap Between Consumer and Merchant

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Duration: 50 minutes

Watch on-demand

GUEST SPEAKER
Brendan Witcher
VP, Principal Analyst
SPEAKER
Arv Natarajan
Director of Product
MODERATOR
Kole McRae
Business Intelligence Manager

Sink or swim is the name of the game when it comes to today's eCommerce landscape!

With the holiday season on the horizon, early numbers from Amazon Prime days boast record sales – but those sales still fell short of predictions. And in recent months, retail growth has not surpassed inflation, leaving actual sales flat, if not negative. In addition to this, according to Forrester’s US 2023 CX Index report, the quality of customer experience presented by US brands declined for an unprecedented second year in a row. Only 6% of brands saw a significant increase in 2023 – that’s a 4% drop from 2022!

Join our upcoming discussion featuring Forrester VP, Principal and Analyst, Brendan Witcher and GroupBy’s Director of Product, Arv Natarajan as they help you navigate this volatile retail market with 6 Key eCommerce Strategies To Help You Bridge The Gap Between Consumer and Merchant.

Key highlights:

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Striking a balance between AI and manual intervention
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Why modern retailers are switching from rule-based to revenue-generating merchandising
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How to use AI technology to operationalize your business to create better customer experiences
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Ways to secure a predictable revenue stream to future proof your business
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Why eCommerce retailers must blend their omnichannel experiences with personalization to deliver true value to their customers

Meet the Speakers:

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GUEST SPEAKER

Brendan Witcher

VP, Principal Analyst, Forrester

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence.

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SPEAKER

Arv Natarajan

Director of Product, GroupBy Inc.

Arv heads up the product team at GroupBy, helping to craft the vision and direction of the GroupBy product discovery platform. Arv brings over 15 years of experience working with enterprise customers in project delivery, customer success and product management across various industries.

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MODERATOR

Kole McRae

Business Intelligence Manager, GroupBy Inc.

Kole McRae is a seasoned data and visualization expert with over a decade of professional experience. As an advisor, teacher, and analyst, he has collaborated with ecommerce companies of all sizes, from startups to global industry leaders, delivering invaluable insights and driving success through data-driven strategies.

Don’t miss this opportunity to hear from our experts

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