GroupBy tags collect data at every point on your site which is then processed and aggregated into tables and dashboards to give a visual view of your website and customer behavior. Use these dashboards to see how customers are interacting with your site and what leads to higher conversions and revenue.
See aggregated results with performance indicators of your customer journeys as they search and browse, allowing you to easily identify underperforming search terms, browse paths, navigation and refinements, or recommendations. Analytics suggests improvements and missed opportunities and provides the tools to implement them.
Implement insights and receive feedback on how those changes are performing. Monitor which rules and A/B tests are having a positive impact by tracking metrics such as click-through rate, conversion rate, revenue generated.
View overall site performance and see how GroupBy products are performing. Connect how customers shop in-store to their customer profile and track how browse, search, and recommendations are performing against KPIs.