Data Enrichment augments, corrects, and normalizes eCommerce product data for the purpose of improving shopper experiences, product findability, filters & navigation, search metrics, and null search reduction while increasing average order value (AOV) and revenue per visitor (RPV).
Turn product data into eCommerce revenue performance. Retailers and wholesalers can nimbly execute and expand on eCommerce strategies by implementing product attribute terms that align directly with your shopper’s search intent. Increasing the number of attributes associated with a single product leads to a more accurate search experience for your customers and higher revenues for you.
Details sell products, especially when they speak the language of your customers. Our team of data experts will classify your product data by running it through our Global Taxonomy. We then streamline and customize your attributes, moulding them specifically to your business. By leveraging machine learning intelligence, and in some cases, human curation, we deliver an optimized product attribute set purposefully-built at the scale, speed and quality that retailers demand.
Review your data before your customers see it to ensure accuracy, relevance, and context. What was once a very manual, tedious process within a dated PIM system, has been transformed into a modern, visual, and user-friendly design, geared to give your team a window into how customer search results lead to higher conversion rates.
Ensure a positive customer journey and eliminate shopper frustration by reducing hidden inventory, and increasing filter engagements. Custom AI and machine learning algorithms - that classify your catalogs at scale - further improve findability and drive conversions, making the shopping experience faster, easier and more relevant.
Benefit from accurate and relevant language and attributes, terms and synonyms that precisely describe your products, and rich product content to boost your SEO. These data enrichment strategies work together to connect more shoppers to the products they’re looking for, leaving your customers with a higher degree of confidence in your online store - lowering bounce rates and contributing to higher conversion rates and revenue and better SEO ranking.
Classify your product data by running it through our Global Taxonomy and gain access to out of the box synonyms, cross-selling capabilities, and avenues to rectify issues like null-search results
Proprietary custom ML models customized for your product catalog
Classify and product-type your catalog at scale
Opportunity to revamp your product taxonomy
Add useful contextual product attributes from GroupBy’s library to build your custom strategy
Build a product attribution strategy by department that aligns with your business objectives
Add useful contextual product attributes from our curated library
Identify opportunities for normalization, gap fill and augmentation
Attributes are assigned values through our pre-existing rules, machine learning algorithms, and manual curators to ensure highly accurate yet cost effective curation
Automatically update your product catalog through our curation process
Immediately see the improved experience for your customers
Continuously learn and refine attribution strategies