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Data Enrichment

Provide your customers with the most useful, and contextual information on your products and keep them coming back for more!
GroupBy's data enrichment solution classifies, attributes and curates your data, aligning search results to your shopper’s search intent

Trusted by world leading brands

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What is Data Enrichment?

Data Enrichment augments, corrects, and normalizes eCommerce product data for the purpose of improving shopper experiences, product findability, filters & navigation, search metrics, and null search reduction while increasing average order value (AOV) and revenue per visitor (RPV).

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Enrich your product records to eliminate buyer frustration and boost your revenue by bringing relevant inventory to the forefront

GroupBy data enrichment implements product attribute terms that align directly with your shopper’s search intent - graphic showing legacy systems having 3 attributes and GroupBy's having 12 relevant attributes

Rapid product attribution at scale

Turn product data into eCommerce revenue performance. Retailers and wholesalers can nimbly execute and expand on eCommerce strategies by implementing product attribute terms that align directly with your shopper’s search intent. Increasing the number of attributes associated with a single product leads to a more accurate search experience for your customers and higher revenues for you.

Nomalizing product data by leveraring ML (machine learning) intelligence - 3 sleeping bags example, adding appropriate colour attribute for each

Complete, normalized product data without the manual labor

Details sell products, especially when they speak the language of your customers. Our team of data experts will classify your product data by running it through our Global Taxonomy. We then streamline and customize your attributes, moulding them specifically to your business. By leveraging machine learning intelligence, and in some cases, human curation, we deliver an optimized product attribute set purposefully-built at the scale, speed and quality that retailers demand.

Preview look at GroupBy's Enrich Viewer - user-friendly design, geared to give your team a window into how customer search results lead to higher conversion rates

Mimic the customer search experience with Enrich Viewer

Review your data before your customers see it to ensure accuracy, relevance, and context. What was once a very manual, tedious process within a dated PIM system, has been transformed into a modern, visual, and user-friendly design, geared to give your team a window into how customer search results lead to higher conversion rates.

Improve product findability and drive conversions by simplifying and normalizing attributes - sleeping bag sizes example showing various dimensions (sm, m, l, single, twin, double, 1 person, 2 person etc) and simplfying to standard mattress sizing (single, double, queen, etc)

Frictionless customer experience that drives conversions

Ensure a positive customer journey and eliminate shopper frustration by reducing hidden inventory, and increasing filter engagements. Custom AI and machine learning algorithms - that classify your catalogs at scale - further improve findability and drive conversions, making the shopping experience faster, easier and more relevant.

Shopper searching for 'blue sleeping bag for winter weather' and gets pulled directly to accruate search results on your eCommerce shop

Boost your SEO 

Benefit from accurate and relevant language and attributes, terms and synonyms that precisely describe your products, and rich product content to boost your SEO. These data enrichment strategies work together to connect more shoppers to the products they’re looking for, leaving your customers with a higher degree of confidence in your online store - lowering bounce rates and contributing to higher conversion rates and revenue and better SEO ranking.

Start improving your Digital Customer Experience Today!

Request a demo

How it works.

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Devise a custom strategy

We work in partnership with you to build attributes and devise a custom strategy to supercharge your data.
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Train the models

Machines go to work at scale, augmented by our human curators that train the models, to ensure your current and future products are consistently and correctly represented in catalogs throughout your entire supply chain.
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Refine and add

As we see trends changing, we refine strategies and add attributes to always bring relevant inventory to the forefront and drive conversions.
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Average GroupBy Client Results

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Learn more about GroupBy's Product Discovery Platform

Power your eCommerce site with GroupBy's product discovery technology featuring Google-quality Search and Recommendations using state-of-the-art ML and AI models, Data Enrichment and an intuitive Merchandising platform with actionable analytics.
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Product Discovery Platform

powered by Google Cloud Vertex AI Search for Retail
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