Data Enrichment

Provide your customers with the most useful, and contextual information on your products and keep them coming back for more!

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Trusted by world leading brands

Data Enrichment augments, corrects, and normalizes eCommerce product data for the purpose of improving shopper experiences, product findability, filters & navigation, search metrics, and null search reduction while increasing average order value (AOV) and revenue per visitor (RPV).

Enrich your product records to eliminate buyer frustration and boost your revenue by bringing relevant inventory to the forefront

Rapid product attribution at scale

Turn product data into eCommerce revenue performance. Retailers and wholesalers can nimbly execute and expand on eCommerce strategies by implementing product attribute terms that align directly with your shopper’s search intent. Increasing the number of attributes associated with a single product leads to a more accurate search experience for your customers and higher revenues for you.

Complete, normalized product data without the manual labor

Details sell products, especially when they speak the language of your customers. Our team of data experts will classify your product data by running it through our Global Taxonomy. We then streamline and customize your attributes, moulding them specifically to your business. By leveraging machine learning intelligence, and in some cases, human curation, we deliver an optimized product attribute set purposefully-built at the scale, speed and quality that retailers demand.

Mimic the customer search experience with Enrich Viewer

Review your data before your customers see it to ensure accuracy, relevance, and context. What was once a very manual, tedious process within a dated PIM system, has been transformed into a modern, visual, and user-friendly design, geared to give your team a window into how customer search results lead to higher conversion rates.

Frictionless customer experience that drives conversions

Ensure a positive customer journey and eliminate shopper frustration by reducing hidden inventory, and increasing filter engagements. Custom AI and machine learning algorithms - that classify your catalogs at scale - further improve findability and drive conversions, making the shopping experience faster, easier and more relevant.

Boost your SEO

Benefit from accurate and relevant language and attributes, terms and synonyms that precisely describe your products, and rich product content to boost your SEO. These data enrichment strategies work together to connect more shoppers to the products they’re looking for, leaving your customers with a higher degree of confidence in your online store - lowering bounce rates and contributing to higher conversion rates and revenue and better SEO ranking.

Data Enrichment Process

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Classify

Classify your product data by running it through our Global Taxonomy and gain access to out of the box synonyms, cross-selling capabilities, and avenues to rectify issues like null-search results

Proprietary custom ML models customized for your product catalog
Classify and product-type your catalog at scale
Opportunity to revamp your product taxonomy

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Attribute

Add useful contextual product attributes from GroupBy’s library to build your custom strategy

Build a product attribution strategy by department that aligns with your business objectives
Add useful contextual product attributes from our curated library
Identify opportunities for normalization, gap fill and augmentation

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Curate

Attributes are assigned values through our pre-existing rules, machine learning algorithms, and manual curators to ensure highly accurate yet cost effective curation

Automatically update your product catalog through our curation process
Immediately see the improved experience for your customers
Continuously learn and refine attribution strategies

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Start improving your Digital Customer Experience Today!

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How it works.

Devise a custom strategy

We work in partnership with you to build attributes and devise a custom strategy to supercharge your data.

Train the models

Machines go to work at scale, augmented by our human curators that train the models, to ensure your current and future products are consistently and correctly represented in catalogs throughout your entire supply chain.

Refine and add

As we see trends changing, we refine strategies and add attributes to always bring relevant inventory to the forefront and drive conversions.

Average GroupBy Client Results

Decrease in
Null Search Results

Increase in
Revenue per Visit

Increase in
Add to Cart

Increase in
Conversion Rate

CASE STUDY

Creating better experiences and increasing sales by bringing the store experience online

The Enrich solution for Crate and Barrel began by expanding the product "vocabulary". The solution allows each shopper to easily build their own navigation by adding and removing product preferences to create the most relevant product selection set for them.

Creating better experiences and increasing sales by bringing the store experience online

The Enrich solution for Crate and Barrel began by expanding the product “vocabulary.” The solution allows each shopper to easily build their own navigation by adding and removing product preferences to create the most relevant product selection set for them.

GroupBy’s site search technology with Personalized Relevance™ helped Swanson build its next-gen experience of online shopping

Swanson saw significant growth across all of their critical metrics. Within the year, the search click-through rate increased by over 50%. Search add-to-cart rate increased over 65% and the conversion rate increased over 60%.

Leading wholesaler attributes 2000% revenue boost to GroupBy

Leading US-based wholesaler attributes 2000% online revenue boost to GroupBy

NEW POST: Quick Tech Tips for Search Abandonment – Search abandonment costs retailers worldwide over $2 trillion annually. Here are 3 key tips to optimize your search experience and increase sales

NEWS: GroupBy announces significant updates to its Product Discovery Platform, powered by Google Cloud Discovery AI, offering its customers more insight, control and visibility

We'll be at B2B Connect San Diego! - Join our Roundtable Discussion: Why Cleaning Up Your Product Catalog Is The Most Cost-Effective Way To Improve Omnichannel Customer Experience

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Data Enrichment

Trusted by world leading brands

What is Data Enrichment?

Enrich your product records to eliminate buyer frustration and boost your revenue by bringing relevant inventory to the forefront

Rapid product attribution at scale

Complete, normalized product data without the manual labor

Mimic the customer search experience with Enrich Viewer

Frictionless customer experience that drives conversions

Boost your SEO

Data Enrichment Process

Classify

Attribute

Curate

Start improving your Digital Customer Experience Today!

How it works.

Devise a custom strategy

Train the models

Refine and add

Average GroupBy Client Results

CASE STUDY

Creating better experiences and increasing sales by bringing the store experience online

Creating better experiences and increasing sales by bringing the store experience online

GroupBy’s site search technology with Personalized Relevance™ helped Swanson build its next-gen experience of online shopping

Leading wholesaler attributes 2000% revenue boost to GroupBy

Learn more about GroupBy's Product Discovery Platform

Product Discovery Platform

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Start improving your Digital Customer Experience Today!