Holiday sales are in full swing, and the initial numbers are promising! Holiday sales are projected to hit $260.56B in 2023. However, inflation has been hitting hard the last few years – to the point where it’s largely driving sales growth. Even though retailers like Amazon are posting record numbers for early holiday sales like July’s Amazon Prime Days, they’re still falling short of predictions. So how can retailers overcome inflation-driven price increases to actually boost their profits this holiday season?
The customer experience during the online shopping journey is imperative this holiday season, and search is the hidden experience lever eCommerce retailers should be pulling. As customers focus more and more on factors like price, customers are looking for a clear path towards the products that they want and that fit their holiday budget.
eCommerce search plays a pivotal role in the eCommerce customer experience, and improving holiday sales conversion. Now more than ever, customers expect to see product availability, estimated delivery times and trending products as they search for gifts that will arrive in time for the holiday season.
An AI-first eCommerce search and product discovery platform can deliver all of these features and more to help you beat inflation and exceed your holiday predictions.
AI-first search solutions can help you:
- Optimize your search results for revenue, delivering relevant, buyable and personalized search results to every customer – for every search on your site!
- Dramatically decrease manual curation of search rules, freeing up your merchandising team to focus on more revenue-generating activities, like curating creative and engaging holiday campaigns.
- Implement real-time updates, facilitating important features such as inventory visibility, in-store location, estimated delivery times and more.
- Dynamically manage search results, automatically boosting and burying products based on criteria like inventory availability, so your customers aren’t scared off by “out of stock” signs during your holiday sales.
Revolutionize your search and product discovery experience this holiday season with GroupBy’s next-generation eCommerce Search and Product Discovery platform powered by Google Cloud Vertex AI Search for Commerce. GroupBy’s platform leverages the power of Google Cloud’s Retail Search engine – an AI-first search engine custom built for retail use cases. Trained on vast amounts of data – far more than legacy solutions – it leverages insights from Google’s flagship properties, such as Google.com, Google Shopping, and YouTube to deliver the most relevant, buyable and personalized search results that are optimized for revenue.
Search is a pivotal part of the eCommerce customer experience, and GroupBy’s all-in-one platform offers all the vital search and product discovery functions enterprise eCommerce retailers need to succeed this holiday season. From data enrichment to search and recommendations, merchandising to analytics and reporting, GroupBy’s platform contains everything needed to solve your search issues, boost conversions and improve revenue this holiday season!
