Join our expert panel discussion on tackling consumer shopping concerns
Today's modern shoppers have evolved in both attitude and behavior as they shift towards digital channels.
With consumers shopping from the convenience of their homes, few things are becoming very evident. Loyalty is
taking a hit as shoppers continue to switch brands at an unprecedented rate, the dependency on transacting via
mobile devices is rising, and convenience and value are the leading factors in determining customer
satisfaction.
Additionally, inflation, economic concerns, supply chain issues and shipping delays are still plaguing the
industry putting more pressure on retailers as they enter the eCommerce holiday season frenzy.
Now, more than ever, creating the best omnichannel customer experience is critical to maximizing the holiday
shopping season, regardless of where or how consumers are shopping.
Join our expert panel discussion, hosted by Amy Eschilman, Managing Director, Cloud Retail
Industry Solutions at Google, and don’t miss this opportunity to hear from our experts, guest
speaker, Sucharita Kodali, VP, Principal Analyst, Forrester, Chris
Hiatt, Supply Chain & Manufacturing Industry Advisor, SADA, and Roland
Gossage, CEO, GroupBy as they provide you with insights on how to overcome eCommerce challenges to
help you seamlessly tackle the upcoming holiday season.
Topics Covered:
Consumer trends and expectations that are reshaping this holiday season and the future
of eCommerce
Inflation and economic impacts on the upcoming holiday season
Supply chain issues and how to plan accordingly to reduce their impacts?
Marketing tactics and promotions - what’s working and what’s not?
Customer retention strategies to prevent customer churn
eCommerce tech advancements and the role of AI
Meet The Speakers
Amy Eschilman
Managing Director, Cloud Retail Industry Solutions at Google
Amy has extensive experience in retail, focused primarily on eCommerce and customer engagement. Most
recently, Amy was at Sephora where she served as the SVP of Client Engagement and previously as the
SVP of Ecommerce. Prior to joining Sephora, Amy was the Vice President of e- commerce of Pottery Barn,
within Williams-Sonoma, Inc. and responsible for e-commerce and retention marketing.
Roland Gossage
CEO, GroupBy Inc
Roland leads the overall vision, strategy, operations, and development of GroupBy to create a
fundamentally better experience for eCommerce shoppers. Roland is a seasoned professional with over 20
years of experience in sales, marketing, services, operations, and development in the enterprise
software industry. His previous roles included Endeca, Cognos, Hummingbird Communications, and Pure
Data. Prior to his career in software, Roland was a member in the Royal Canadian Armored Corps.
Sucharita Kodali
VP, Principal Analyst, Forrester
Sucharita serves digital business strategy professionals. She is an expert in e-commerce, omnichannel
commerce, consumer behavior, and trends in the retail and consumer goods space. She is also an
authority on technology developments that affect the online commerce industry and vendors that
facilitate online marketing and merchandising.
In her research, Sucharita covers areas such as e-commerce trends and global, regulatory, and
technology issues shaping commerce. She is the author of Forrester’s “The World’s
Most Future-Proofed Brands” report, which reviews global consumer-facing brand manufacturers.
She is often the keynote speaker at retailer conferences around the world and is frequently featured
in national media such as NPR, The Wall Street Journal, The New York Times, Bloomberg Businessweek,
The Information, and more.
Chris Hiatt
Supply Chain & Manufacturing Industry Advisor, SADA
Chris Hiatt is the Supply Chain & Manufacturing Industry Advisor for SADA. In this role, he helps
direct SADA’s strategic plans in these industry verticals. He also supports customers in
transforming their businesses with Google technologies.
Prior to SADA, Chris has managed teams and processes in various aspects of the supply chain including
demand & supply planning, inventory management, purchasing, operations, for G transportation, and
logistics. Chris has spent over 20 years in supply chain roles at various companies including Best
Buy, Samsung, Commercial Metals Company, and Honeywell and has also supported retail customers
including Apple, Walmart, AT&T, Verizon, and Target. He holds an MBA from Purdue University.
Duration: 1 hour