The Most Important Tool To Deliver a Quality eCommerce Experience: Search on Your Store
Hosted by Claus Lauter, featuring Arv Natarajan
In this episode of eCommerce Coffee Break, hosted by Claus Lauter, GroupBy’s Director of Product, Arv Natarajan discusses how an online store’s search function is one of the most crucial tools for a successful eCommerce experience.
Tune in to learn how to boost your eCommerce store’s performance with an AI-first search and product discovery platform from GroupBy!
Topics covered:
• Why improving search quality is crucial for ecommerce success
• How product data quality impacts search performance
• What advanced search capabilities like natural language processing can offer
• Why analytics and understanding user search behavior is important
• How to balance AI-powered search with human curation and merchandising
• What types of ecommerce businesses benefit most from advanced search
• How the search solution integrates with custom ecommerce themes
• What the future of AI-powered ecommerce search and product discovery might look like