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eCommerce Coffee Break | 25 min

The Evolution of eCommerce Search

Hosted by Claus Lauter, featuring Arv Natarajan

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In this episode of eCommerce Coffee Break, hosted by Claus Lauter, listen as Arv Natarjan, Director of Product at GroupBy shares his insights on the evolution of eCommerce Search. Find out why conversational AI simplifies complex search queries, what makes a perfect search page, how visual search improves product discovery, and more.

Listen now as Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys.

Topics covered:

  • • How early eCommerce search failed due to basic keyword matching
  • • Why AI understands shopping intent vs just matching keywords
  • • How search personalization works without compromising privacy
  • • Why both search and browse experiences matter equally
  • • What makes the perfect eCommerce search page layout
  • • How visual search transforms product discovery
  • • Why conversational AI revolutionizes complex shopping queries
  • • What makes unified AI shopping assistants the future
  • • How search analytics reveal hidden inventory issues
  • • Why "revenue per search" is the only metric that matters

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