What is Composable Commerce?
In addition to lowering the total cost of ownership and increasing operational efficiency, adopting a composable commerce mindset enables retailers to quickly adapt to shifts and trends in consumer behavior. Industry frameworks such as MACH, which are becoming more prevalent, help to enable this adaptability, advocating for an agile, open enterprise ecosystem. These frameworks showcase how a composable structure can support evolving business needs long-term and provide the resources to help brands successfully transition to this approach.
The Benefits of Composable Commerce
Other benefits of Composable commerce include the following:
- Improved customer experience: Composable commerce provides flexibility for retailers to create a more personalized shopping experience that is tailored to their customers' needs and preferences as they change
- Lower costs: The modular approach of composable commerce can help retailers streamline their tech stack and reduce the costs associated with building and maintaining an eCommerce solution based on less composable legacy solutions
- Improved time-to-market: Composable Commerce enables retailers to make website changes and updates quickly and efficiently, bringing new features to the consumer faster
- Improved integration: The modular approach means easier integration with other business platforms, such as CRM, ERP, and marketing automation
How Composable Commerce is Revolutionizing eCommerce
Long term, composable commerce can help retailers maintain sustainable growth by creating an environment where they can continuously launch and optimize new features and experiences on their site.
How GroupBy Fits Into the Picture
GroupBy provides industry-leading features for data enrichment, search, recommendations, navigations, personalization, merchandising and search analytics. Our Product Discovery Platform powered by Google Cloud Vertex AI Search for Retail leverages AI and machine learning to support retailers’ eCommerce sites. It can be seamlessly implemented into a brand’s infrastructure in weeks because of its composable architecture and API-first design.
