By 2020, 30% of customer interactions with technology will be through “conversations” with smart machines. – Gartner
1) Having innovative search and catalog navigation offers a competitive advantage, and best-of-breed search products are developing more rapidly than out-of-the-box digital commerce platform search capabilities (and are often superior)
2) Digital commerce search capabilities overlap with other markets, including digital experience platforms, product finders, personalization engines and recommendation engines
3) Personalization and emerging voice interfaces are driving innovation
*Gartner, Market Guide for Digital Commerce Search, 2019, Mike Lowndes, 25 February, 2019
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