TORONTO - GroupBy a leading provider of relevancy-focused eCommerce solutions, today announced that Vitamin Shoppe, Inc. has partnered with GroupBy to enrich its product data and power site search to enhance the digital experience at vitaminshoppe.com.

The Vitamin Shoppe selected GroupBy's Cloud platform, which includes the Searchandiser and Enrich solutions. The Searchandiser solution will enable The Vitamin Shoppe to amplify its search result relevancy, and drive an improved experience across the customer journey. As well, Enrich will ensure the retailer's product data is comprehensive and complete, making products easier to find to site visitors.

“It was important to us to find the right strategic partner that could take the eCommerce experience for our shoppers to the next level,” said Vikram Vohra, Vice President of Digital Product Management, Vitamin Shoppe. “With GroupBy's proven ability to improve product data and search functions, our customers will not only benefit from the increased ability to quickly find the products they are looking for, but we'll be able to more seamlessly further our mission to help customers achieve their health and wellness goals.”

“We are thrilled to be given the opportunity to optimize The Vitamin Shoppe's product data in order to accurately showcase the unique and compelling qualities within each product,” said Roland Gossage, CEO, GroupBy Inc. “Through our work, The Vitamin Shoppe will see a more shopper-friendly site experience.”

Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids. In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com.