The Vitamin Shoppe, a leading specialty retailer and manufacturer of nutritional products, will enhance its online user experience with GroupBy’s Cloud platform.
AUSTIN, GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced that Vitamin
Shoppe, Inc. has partnered with GroupBy to enrich its product data
and power site search
to enhance the digital experience at
vitaminshoppe.com.
The Vitamin Shoppe selected GroupBy’s Cloud platform,
which includes the Searchandiser and Enrich solutions. The Searchandiser solution will enable The Vitamin Shoppe to amplify its search result relevancy, and drive an improved experience across the customer
journey. As well, Enrich will ensure the retailer’s product data is comprehensive and complete, making products easier
to find to site visitors.
“It was important to us to find the right
strategic partner that could take the eCommerce experience for our shoppers to the next level,” said Vikram Vohra,
Vice President of Digital Product
Management, Vitamin Shoppe. “With GroupBy’s proven ability to
improve product data and search functions, our customers will not
only benefit from the increased ability to quickly find the products they are looking for, but
we’ll be able to more seamlessly further our mission to help customers achieve their health and wellness
goals.”
“We are thrilled to be given
the opportunity to optimize
The Vitamin Shoppe’s product
data in order to accurately showcase the
unique and compelling qualities within each product,” said
Roland Gossage, CEO, GroupBy Inc. “Through our work,
The Vitamin Shoppe will see a more shopper-friendly site experience.”
About Vitamin Shoppe, Inc.
Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of
nutritional products based in Secaucus,
New Jersey. In its stores and on its website, the Company carries a
comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports
nutrition, homeopathic remedies, green living products, and beauty aids. In addition to offering products from
approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin
Shoppe®, BodyTech®, True
Athlete®, MyTrition®, plnt®, ProBioCare®, Next
Step® and Betancourt
Nutrition® brands. The Vitamin
Shoppe conducts
business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements
retail banners, and through its website, www.vitaminshoppe.com. Follow the Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe.