TORONTO - GroupBy, a leading
provider of relevancy-focused eCommerce solutions, today announced its retail customers
saw significant increases in eCommerce search during the 2018 holiday season. The company reports its
customers saw a total of 2.72 billion searches between Nov. 20 and Dec. 31, a 58% increase, compared to
1.72
billion searches in 2017 during the same time frame. GroupBy customers also averaged 66.8 million
searches a
day during the 2018 holiday season. “This data demonstrates that more consumers are shopping
online than
ever,” said Roland Gossage, GroupBy CEO. “With the volume of online purchases continuing to
increase, 2019 will be a critical year for eCommerce retailers to ensure that their search and product
data is
optimized to make the shopper’s buying experience convenient, relevant and personalized, otherwise
they
will risk losing their consumers to competitors.” In October 2018, GroupBy estimated its
retail customers would capture a total of $420M during the five-day period between Thanksgiving and
Cyber
Monday, emphasizing the rise of eCommerce sales during traditionally brick and mortar shopping holidays.
GroupBy’s Personalization, Product Recommendations, Search As You Type (SAYT) and Intelligent
Navigation
solutions ensure that eCommerce retailers are equipped with the right tools to make products more
findable to
shoppers and provide real-time insight into operational performance. What’s more, enhanced product
descriptions can lead to an improved shopper experience and increased conversion rates.