SaaS-based B2C and B2B eCommerce product discovery technology leader, announced the appointment of
Jennifer Tasev as the company's new Vice President of Sales.
As a sales industry veteran, Tasev brings more than 25 years of experience and a deep passion for
building an inclusive, results-driven and collaborative culture. She joins GroupBy from the global
consulting firm Korn Ferry, where she served as a Senior Client Partner & VP of Sales. In this position,
Tasev led the North American sales organization for Korn Ferry's Sales Effectiveness (former Miller
Heiman) solutions. Prior experience includes sales leadership positions with HumanaCare, ADP, Aramark,
American Express and Aon.
“The eCommerce industry is in a unique and exciting point of growth. GroupBy has a solid foundation
enabling retailers to build the modern eCommerce experience. GroupBy has world-class sales
professionals, industry leading client services teams and, above all, a brilliant company culture that
attracts and retains diverse talent,” says Tasev. “I'm thrilled to join GroupBy and look forward to
working with this amazing team to accelerate revenue growth, foster our next-level client experience and
drive scalable growth.”
Tasev graduated from the University of Western Ontario with a B.A. in Industrial/Organizational
“We're excited to welcome Jennifer to the team,” adds GroupBy's CEO Roland Gossage. “Her rich background
in sales effectiveness and excellence will help us to ensure our client and sales teams are working in
lock-step with one another to continue to serve our clients well, and grow the white-glove service we're
GroupBy's Product Discovery Platform, powered by Google Cloud Discovery AI, helps B2B and B2C eCommerce
retailers create the highest converting site experiences possible. By leveraging AI and machine
learning, brands can optimize their search and recommendations for revenue while providing a
Google-quality search experience. These extraordinary digital customer experiences boost key sitewide
metrics like conversion and click through rate, revenue per search, and average order value.
GroupBy's platform includes everything from Data Enrichment to Search and Recommendations, Merchandising
capabilities, and Analytics and Reporting, allowing retailers to easily craft highly personalized
campaigns, reduce manual interventions such as search tuning and access all of their vital product
discovery functions in a single place while lowering their overall technology costs.
About GroupBy Inc.
GroupBy's cloud-native SaaS technology powers the world's most relevant and highly
eCommerce websites. Our composable Product Discovery Platform powered by Google Cloud Discovery AI,
provides industry-leading features for data enrichment, search, recommendations, navigation,
personalization, merchandising and search analytics. GroupBy's next-generation search and
recommendations platform creates seamless eCommerce experiences optimized for your business
outcomes, including revenue, margin, and profit. We excel with complex, large-scale B2B
configurations and in dynamic, high volume B2C scenarios. Founded in 2013, GroupBy is headquartered
in Toronto, Canada and has offices in Austin, Texas.