TORONTO - GroupBy, a SaaS-based B2C and B2B eCommerce product discovery technology leader, announced the appointment of Jennifer Tasev as the company's new Vice President of Sales.
As a sales industry veteran, Tasev brings more than 25 years of experience and a deep passion for building an inclusive, results-driven and collaborative culture. She joins GroupBy from the global consulting firm Korn Ferry, where she served as a Senior Client Partner & VP of Sales. In this position, Tasev led the North American sales organization for Korn Ferry's Sales Effectiveness (former Miller Heiman) solutions. Prior experience includes sales leadership positions with HumanaCare, ADP, Aramark, American Express and Aon.
“The eCommerce industry is in a unique and exciting point of growth. GroupBy has a solid foundation enabling retailers to build the modern eCommerce experience. GroupBy has world-class sales professionals, industry leading client services teams and, above all, a brilliant company culture that attracts and retains diverse talent,” says Tasev. “I'm thrilled to join GroupBy and look forward to working with this amazing team to accelerate revenue growth, foster our next-level client experience and drive scalable growth.”
Tasev graduated from the University of Western Ontario with a B.A. in Industrial/Organizational Psychology.
“We're excited to welcome Jennifer to the team,” adds GroupBy's CEO Roland Gossage. “Her rich background in sales effectiveness and excellence will help us to ensure our client and sales teams are working in lock-step with one another to continue to serve our clients well, and grow the white-glove service we're known for.”
GroupBy's Product Discovery Platform, powered by Google Cloud Vertex AI Search for Retail, helps B2B and B2C eCommerce retailers create the highest converting site experiences possible. By leveraging AI and machine learning, brands can optimize their search and recommendations for revenue while providing a Google-quality search experience. These extraordinary digital customer experiences boost key sitewide metrics like conversion and click through rate, revenue per search, and average order value.
GroupBy's platform includes everything from Data Enrichment to Search and Recommendations, Merchandising capabilities, and Analytics and Reporting, allowing retailers to easily craft highly personalized campaigns, reduce manual interventions such as search tuning and access all of their vital product discovery functions in a single place while lowering their overall technology costs.