TORONTO - GroupBy, a leading provider of relevancy-focused eCommerce solutions, today announced it will be a major sponsor of The Royal Agricultural Winter Fair (The Royal), taking place in Toronto, Ontario, Nov. 2 -11. Now in its 96th year, The Royal is the world’s largest combined indoor agricultural and equestrian event. Since its origins in 1922, The Royal has established itself as a world-leading agricultural event, creating a legacy of excellence in showcasing the “best in breed” in food, livestock, and horsemanship that Canada has to offer. As such, attendees will be able to see Olympians in addition to top caliber riders and horses compete at the highest level in show jumping, indoor eventing, and dressage. During the fair, GroupBy will proudly sponsor two key equestrian competitions, beginning with the “Big Ben” International Challenge on Thursday, Nov. 8, a fan-favorite event in which GroupBy will present the winner with $85,000. As well, on Saturday, Nov. 11, GroupBy will co-present the $205,000 Longines FEI Jumping World Cup, the crown jewel event celebrating The Royal’s top athletes, taking place on the final evening of international competition. “The Royal is not only a unique and integral part of Toronto’s history, but it is also a world-class event that highlights the best in the industry,” said Roland Gossage, CEO, GroupBy Inc. “We are honored to be able to take part in this high-caliber international competition that makes GroupBy’s backyard, Toronto, stand out above the rest.”
About The Royal
 The Royal Agricultural Winter Fair is the world's largest combined indoor agricultural and equestrian show. Now in its 96th year, The Royal Agricultural Winter Fair runs November at Exhibition Place, Toronto. For more information, please visit