TORONTO - GroupBy, a leader in eCommerce Product Discovery solutions, today announced the launch of the GroupBy Product Discovery Platform powered by Google Cloud Discovery AI, which encompasses Search, Recommendation, Personalization, Navigation, Merchandising, Data Enrichment, SEO, CMS, and Search Analytics all from a single platform.
For years top B2C and B2B brands like BJ's Wholesale Club, Swanson Health Products, Signet Jewelers, Motion (Motion.com) and many others have been benefiting from the modern eCommerce search platform that GroupBy offers which appeals to today's demanding shopper needs. GroupBy's search platform drastically improves the omnichannel customer experience, resulting in impressive revenue boosts, improved conversions and average order values. In addition to current search capabilities, GroupBy has been instrumental at providing clients with a 360 degree view of their customer behavior by being able to link data from segregated data sources as well as enrich and contextualize incomplete data to create a ‘golden record'.
To further exceed the ever-changing customer needs and outpace the digital transformation era, GroupBy has partnered with Google Cloud to bring a product to market that democratizes AI and focuses on redefining the digital experience by creating personalized and intuitive shopping encounters that help brands retain a loyal customer base.
GroupBy's Product Discovery Platform will be the first of its kind and first to market to offer retailers and wholesalers access to Google Cloud's search and recommendations. Search and recommendations results will further be enhanced by GroupBy's data enrichment, merchandising and business use case optimization capabilities. Through this partnership, retailers will be able to revolutionize eCommerce experience by taking user engagement to new levels, delivering truly personalized experiences, and driving unmatched conversions across their own digital properties.
“Retailers are increasingly looking for new, innovative ways to understand their customers and to deliver exceptional customer experiences,” said Carrie Tharp, VP of Retail & Consumer, Google Cloud. “We're thrilled to partner with GroupBy and continue providing retailers with the solutions they need to attract and keep customers.”
“Providing quality product discovery through search or recommendations on eCommerce is a huge challenge for retailers today. It is difficult to understand user intent with existing technologies, which is why GroupBy's partnership with Google Cloud will combine GroupBy's experience in delivering online and instore data to better understand shoppers, as well as search, recommendations, data enrichment and merchandising capabilities with Google Cloud's AI, which leverages years of expertise delivering personalized content across flagship properties, like Google Search and YouTube brands,” said Carrie Tharp, VP Retail & Consumer, Google Cloud.
This partnership is helping companies improve their retention efforts to stay ahead of the game and offer shoppers exactly what they need - the right product in front of the right shopper at the right moment. Additionally, GroupBy's Product Discovery Platform powered by Google Cloud Discovery AI offers clients an easy-to-use Command Center merchandising platform that will further assist companies at reducing the amount of manual intervention needed to run rule-based systems giving more power to merchandising teams to focus on pricing, promotions and inventory.
With a proactive partner like GroupBy and a platform that scales with digital channel growth, companies benefit from the ongoing business support that helps brands improve their bottom line by augmenting internal teams with deep eCommerce domain knowledge resulting in reduced IT/Data Scientist resource costs and providing search specific analytics that go beyond traditional standard metrics to uncover additional business improvement opportunities.
"In this Digital-first era, now, more than ever, retailers need to focus on transforming the customer experience through technology. Whether you are a B2B or B2C retailer, technology is your differentiator. In order to meet the demands of the digital-first era, GroupBy is bringing the future of eCommerce by setting the standard for Product Discovery in the market and democratizing AI. Being able to work within a platform that enables merchandisers to utilize sophisticated, trained and optimized Google Cloud machine learning models to automatically align with business goals will be a game changer for any eCommerce business. We've architected and streamlined our solution to minimize your resource time and costs involved in bringing this to market for your clients. What could potentially take you months and years we're able to implement in weeks to months. This partnership will also help in emulating the tangible experience customers get from a brick and mortar store and bring it online to create a frictionless shopping experience that's bound to delight, while getting products to customers faster than ever before,” said Roland Gossage, CEO of GroupBy.