a leader in
eCommerce Product Discovery solutions, today announced the launch of the GroupBy Product Discovery Platform
powered by Google Cloud Discovery AI, which encompasses Search, Recommendation, Personalization, Navigation,
Merchandising, Data Enrichment, SEO, CMS, and Search Analytics all from a single platform.
For years top B2C and B2B brands like BJ's Wholesale Club, Swanson Health Products,
Signet Jewelers, Motion (Motion.com) and many others have been benefiting from the modern eCommerce search
platform that GroupBy offers which appeals to today's demanding shopper needs. GroupBy's search platform
drastically improves the omnichannel customer experience, resulting in impressive revenue boosts, improved
conversions and average order values. In addition to current search capabilities, GroupBy has been instrumental
at providing clients with a 360 degree view of their customer behavior by being able to link data from
segregated data sources as well as enrich and contextualize incomplete data to create a ‘golden record'.
To further exceed the ever-changing customer needs and outpace the digital
transformation era, GroupBy has partnered with Google Cloud to bring a product to market that democratizes AI
and focuses on redefining the digital experience by creating personalized and intuitive shopping encounters that
help brands retain a loyal customer base.
GroupBy's Product Discovery Platform will be the first of its kind and first to
market to offer retailers and wholesalers access to Google Cloud's search and recommendations. Search and
recommendations results will further be enhanced by GroupBy's data enrichment, merchandising and business use
case optimization capabilities. Through this partnership, retailers will be able to revolutionize eCommerce
experience by taking user engagement to new levels, delivering truly personalized experiences, and driving
unmatched conversions across their own digital properties.
“Retailers are increasingly looking for new, innovative ways to understand their
customers and to deliver exceptional customer experiences,” said Carrie Tharp, VP of Retail & Consumer, Google
Cloud. “We're thrilled to partner with GroupBy and continue providing retailers with the solutions they need to
attract and keep customers.”
“Providing quality product discovery through search or recommendations on eCommerce
is a huge challenge for retailers today. It is difficult to understand user intent with existing technologies,
which is why GroupBy's partnership with Google Cloud will combine GroupBy's experience in delivering online and
instore data to better understand shoppers, as well as search, recommendations, data enrichment and
merchandising capabilities with Google Cloud's AI, which leverages years of expertise delivering personalized
content across flagship properties, like Google Search and YouTube brands,” said Carrie Tharp, VP Retail &
Consumer, Google Cloud.
This partnership is helping companies improve their retention efforts to stay ahead
of the game and offer shoppers exactly what they need - the right product in front of the right shopper at the
right moment. Additionally, GroupBy's Product Discovery Platform powered by Google Cloud Discovery AI offers
clients an easy-to-use Command Center merchandising platform that will further assist companies at reducing the
amount of manual intervention needed to run rule-based systems giving more power to merchandising teams to focus
on pricing, promotions and inventory.
With a proactive partner like GroupBy and a platform that scales with digital
channel growth, companies benefit from the ongoing business support that helps brands improve their bottom line
by augmenting internal teams with deep eCommerce domain knowledge resulting in reduced IT/Data Scientist
resource costs and providing search specific analytics that go beyond traditional standard metrics to uncover
additional business improvement opportunities.
"In this Digital-first era, now, more than ever, retailers need to focus on
transforming the customer experience through technology. Whether you are a B2B or B2C retailer, technology is
your differentiator. In order to meet the demands of the digital-first era, GroupBy is bringing the future of
eCommerce by setting the standard for Product Discovery in the market and democratizing AI. Being able to work
within a platform that enables merchandisers to utilize sophisticated, trained and optimized Google Cloud
machine learning models to automatically align with business goals will be a game changer for any eCommerce
business. We've architected and streamlined our solution to minimize your resource time and costs involved in
bringing this to market for your clients. What could potentially take you months and years we're able to
implement in weeks to months. This partnership will also help in emulating the tangible experience customers get
from a brick and mortar store and bring it online to create a frictionless shopping experience that's bound to
delight, while getting products to customers faster than ever before,” said Roland Gossage, CEO of GroupBy.
About GroupBy Inc.
GroupBy's cloud-native SaaS technology powers the world's most relevant and highly
eCommerce websites. Our composable Product Discovery Platform powered by Google Cloud Discovery AI,
provides industry-leading features for data enrichment, search, recommendations, navigation,
personalization, merchandising and search analytics. GroupBy's next-generation search and
recommendations platform creates seamless eCommerce experiences optimized for your business
outcomes, including revenue, margin, and profit. We excel with complex, large-scale B2B
configurations and in dynamic, high volume B2C scenarios. Founded in 2013, GroupBy is headquartered
in Toronto, Canada and has offices in Austin, Texas.