Join us at B2B Online!

Schedule a Boothside Chat with a Team Member

Clock icon Booth #200
Calendar icon April 11 - 12, 2022 | Chicago Marriott Downtown | Illinois
B2B Online image GBI logo B2B Logo

We are incredibly excited to be attending B2B Online this year and we hope to see you there!

Visit Booth #200 in the exhibit hall for...

  • Live product demos of the newly released Product Discovery Suite powered by Google Cloud Retail AI
  • Chat with our experts about eCommerce trends and key tips all B2B retailers should know today
  • Regroup with CEO, Roland Gossage after our speaker session: Revolutionizing the eCommerce Buyer Journey with Search and Recommendations powered by Google Cloud Retail AI

Don't miss us, and schedule a booth side chat!

GroupBy’s Roland Gossage & Brian Beck will be speaking!

Date: April 11, 2022

Time: 2pm - 2:20pm

Track A: Optimizing The Customer Journey And Experience

Title: AI Has Arrived: Driving Revenue and Loyalty with Next Generation Site Search and Recommendations


In the wake of the Covid-19 pandemic, more buyers than ever are turning to online channels to research and purchase products. Loyalty is being challenged in all new ways. Creating hyper-relevant digital experiences for your B2B buyers in this environment is now a matter of survival, with site search and product recommendations at the core of the online journey. In this hard hitting fireside chat session, GroupBy’s CEO, Roland Gossage and Brian Beck, B2B Ecommerce Expert and Author of "Billion Dollar B2B Ecommerce", will discuss ways B2B companies can improve digital experiences through AI (artificial intelligence) powered product discovery technology. Learn how to leverage vast amounts of data and customer intent signals to deliver superior omnichannel experiences at scale while creating competitive advantage for your business.

Attendees will discover:

  • Ways that AI-driven search and recommendations can be deployed to directly impact conversion and brand loyalty
  • How to understand customer intent to create a customer-centric buying experience
  • How modern AI tools can enable one-to-one digital experiences and reinforce relationships across all channels
  • The foundational items required for success
  • Ways modern product recommendation and search tools can accelerate your digital transformation



Brian Beck

B2B Ecommerce Expert Advisor & Author

Brian has over two decades of experience in Ecommerce and digital transformation, including 17 years as a VP and C-level executive. He is the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce” and a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies. He is also the Co-Founder of Master B2B, a groundbreaking B2B Ecommerce thought leadership series in partnership with noted industry expert Andy Hoar. Previously, Brian served as the Ecommerce executive at Harbor Freight Tools, Pacsun, and other industry leaders and digital disruptors. He is a regular speaker and recognized expert on topics of digital transformation at conferences and events around the world.


Roland Gossage

CEO, GroupBy Inc

Roland leads the overall vision, strategy, operations and development of GroupBy to create a fundamentally better experience for eCommerce shoppers. Roland is a seasoned professional with over 20 years of experience in sales, marketing, services, operations and development in the enterprise software industry. His previous roles included Endeca, Cognos, Hummingbird Communications and Pure Data. Prior to his career in software, Roland was a member in the Royal Canadian Armored Corps.