Did you know that 52% of consumers abandon their entire cart
and go elsewhere if they cannot find one item?
It is a fact that the pandemic has changed the eCommerce buyer journey forever and it is
evident that retailers and wholesalers must replace some of their technologies and update processes to
adapt to the new way buyers prefer to buy. There is no room for error and technologies that
haven’t improved in years just won’t cut it. Nowadays, eCommerce brands are forced to evolve
to have the most competitive and modern SEO and content marketing strategy, interactive and engaging
content that helps turn shoppers into lifelong fans, and personalized search and recommendations
experiences that leverage data and true AI to convert on every channel of the eCommerce journey.
Join our expert panel discussion, hosted by Carrie Tharp, VP Retail & Consumer -
Google Cloud, and see how 3 solution providers have joined forces to show you how,
together, they are able to provide some
of the largest retailers and wholesalers with the right tools to drastically improve organic search
visibility, site engagement, and product findability to help instantly increase conversion and revenue.
Don’t miss this opportunity to hear from our eCommerce experts as they discuss how these
essential tools and strategies are reshaping the future of
eCommerce.
Key Topics
-
Consumer trends and expectations that are reshaping the future of
eCommerce - as seen by Google
-
Challenges businesses face that prevent website visitors from
turning into loyal customers
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Market intelligence that helps increase visibility and optimizes
web and product pages at scale to keep customers engaged
-
Crucial insights that help understand consumer behavior in order to
make strategic content and merchandising decisions
-
Omnichannel & unified commerce strategies that are
personalizing the customer experience to deliver the right information and products at the right
time on any device
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Democratization of AI to power search and recommendations and offer
big data insights to merchandisers
Meet The Speakers

Carrie Tharp
VP Cloud Retail, Google Cloud
Carrie Tharp is the VP of Retail & Consumer at Google Cloud. Carrie is responsible for
creating and executing Google Cloud’s global product, partner, and go-to-market strategy
in the Retail industry - helping Retail & Consumer businesses unlock the power of the Cloud,
ML/AI to drive value for their businesses and improve customer experiences. Previous to Google,
Carrie has a broad range of experience in the retail sector through a range of CXO roles across
different segments. Most recently, Carrie was at The Neiman Marcus Group where she served as
Chief Digital & Marketing Officer and was responsible for all aspects of its e-commerce
business across Neiman Marcus, Bergdorf Goodman, Last Call and Horchow brands. She developed the
company's customer experience focused, "digital first" strategy and the supporting technology
roadmap to evolve Neiman's approach to the changing retail landscape driving 6+ quarters of
positive comps. Prior to joining The Neiman Marcus Group, Carrie served as Senior Vice President
of e-commerce and Chief Marketing Officer at Fossil Group, Inc., responsible for global
e-commerce and online operations of all owned and licensed brands in the Fossil portfolio. Prior
to Fossil, Carrie held various technology, operator and strategy roles at Travelocity, Bain
& Company, Dean Foods, and TXU. Carrie also currently serves as an independent director on
the Vera Bradley (VRA) Board of Directors.

Roland Gossage
CEO, GroupBy Inc
Roland leads the overall vision, strategy, operations, and development of GroupBy to create a
fundamentally better experience for eCommerce shoppers. Roland is a seasoned professional with
over 20 years of experience in sales, marketing, services, operations, and development in the
enterprise software industry. His previous roles included Endeca, Cognos, Hummingbird
Communications, and Pure Data. Prior to his career in software, Roland was a member in the Royal
Canadian Armored Corps.

Laurence O'Toole
CEO, Authoritas
An entrepreneur with 20+ years of experience in consumer and B2B internet product development,
sales, and marketing. His experience includes spells in corporate life with Fujitsu &
Thomson Directories and in the last couple of years his own boot-strapped ventures. Along the
way, he’s built a successful online directory and PPC platform for SMEs, successfully
partnering with Google, Microsoft, and Yahoo. He’s developed downloadable golf lessons
with famous golf coaches and finally started playing respectable golf! His current venture
Authoritas is a big data science-driven SaaS platform for Content Marketing and SEO
Professionals worldwide.