The current climate is testing B2B companies more than ever before. COVID has brought many
challenges and pressure from Amazon is constant. Yet some B2B companies are succeeding and seeing more
revenue from their eCommerce channel than ever before.
Our Industry Talk features James Howe, SVP Sales Excellence,
eCommerce, and Strategic Pricing at Motion Industries, Brian Beck, CEO and Advisor and our CEO, Roland
Gossage.
Learn about the digital transformation at Motion Industries. We’ll talk about:
- How Motion Industries adjusted its eCommerce approach, resulting in explosive growth
- Actions leadership took to drive the change and succeed
- How COVID is changing B2B buyer behavior - and how Motion Industries adapted
- How Motion Industries is using digital strategies to differentiate from competitors and win market share
- Surprises to welcome and avoid
- Lessons learned along the way
We'll reveal many secrets to success. This hour will save you time and money as you move through
your own digital transformation.
Our Speakers:
James Howe
SVP Sales Excellence, eCommerce, and Strategic Pricing, Motion Industries
James Howe is SVP Sales Excellence, eCommerce & Strategic Pricing at Motion Industries. James has
more than 25 years of experience in the Industrial distribution market. He has led the strategy and
development of all aspects of Motion Digital strategy: The new Motion.com website released in Q3 2020, and a
new app and CRM technology for 2021. James has also transformed Motion Industries Pricing strategy using
data science.
Brian Beck
CEO and Advisor
Brian has over two decades of experience in Ecommerce and digital transformation, including 17 years as
a VP and C-level executive. He is the author of the first comprehensive book on B2B Ecommerce, entitled
“Billion Dollar B2B Ecommerce”. Brian is a sought-after expert and trusted advisor, guiding
executives at manufacturers, brands, and distributors in creating tremendous growth from digital commerce.
His clients include some of the most prominent brands in the world.
Roland Gossage
CEO, GroupBy Inc.
Roland leads the overall vision, strategy, operations and development of GroupBy to create a
fundamentally better experience for eCommerce shoppers. Roland is a seasoned professional with over 20
years of experience in sales, marketing, services, operations and development in the enterprise software
industry. His previous roles included Endeca, Cognos, Hummingbird Communications and Pure Data. Prior to
his career in software, Roland was a member in the Royal Canadian Armored Corps.
