GroupBy's Product Discovery
Platform powered by Google Cloud Discovery
AI
How it works
Compare your product set to our extensive product library and produce a wealth of
synonyms and industry-standard attributes to supercharge your data
Customize your attribution strategy to set yourself apart from and above your
competition
Let us ensure that your current and future products are forever consistently and
correctly represented in catalogs throughout your entire supply chain
What is Data Enrichment?
ScienceDirect.com says, “Data
enrichment refers to the process of appending or otherwise enhancing collected data with relevant context obtained from additional sources. ”
Details sell products, especially when they speak the language of your customers
Identify
Product information that is enriched with relevant and accurate descriptive details enables your
customers to make better decisions. We use a proprietary data enrichment process and custom machine learning
models to identify the most important attributes for your demographic.
Classify
We classify and product-type your catalog, and then add the useful contextual product attributes from our
own library to build your custom strategy. Colors, sizes, specifications, makes, models, measurements,
materials and other catalog information give your customers the vivid details they need to make a purchase.
Complete
Most products are missing 50% of critical data such as images or detailed product attributes. If our
library is missing any of the required information, we acquire the base data to complete the records, data
cleansing and product normalization efforts.
Enrich
The result is enriched, normalized and standardized data that resonates with your customers, improves
product discovery and ensures search results are dependable. Plus, using accurate and relevant language,
terms and synonyms to describe your products boosts your SEO.
See how better data contributed to better online experiences for Crate&Barrel
CASE STUDY
Creating better experiences and increasing sales by bringing the store experience online
Shoppers can now browse and refine products more effectively to find the perfect product for them. The
result was a 44% increase in conversion rate (CVR), a 128% increase in revenue per visitor (RPV), and 37%
increase in average order value (AOV).