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Contributed by: Susmitha Burra, Product Manager With the eCommerce industry growing exponentially each year, it can be hard to set your business apart amongst the increasing competition. In today’s world, success for retailers/brands lies in effective eCommerce and effective eCommerce is not just about having a greater audience reach. It’s about being relevant. Most importantly, a lot of the latest technology is transforming the way businesses interact with their customers. In this article, we will examine some of the latest...

Contributed by: Kamila Omarova Most retailers realize that the performance of their search and recommendation engines and overall customer experience directly depends on having accurate, enhanced and complete product data. We’ve talked about that in one of our previous blog posts. Classifying your products and defining those attributes can lead to better search results since the search engine gets a better understanding of the context behind the search terms. Though improved search relevancy is a major benefit, we believe that data enrichment...

Contributed by: George Hodgson-Abbott I often ask our customers how they measure how well search is performing on their site. I’ve heard a range of answers, but broadly speaking they fall into these categories: We don’t. We measure traditional metrics like site traffic, conversion rate, and average order value, but we don’t attribute that to search. We look at the conversion rate for sessions in which a shopper searches, and compare this with sessions where a shopper doesn’t use the site search. We use...