GroupBy to Host Forrester Webinar on eCommerce Personalization
Webinar featuring guest Forrester Vice President Brendan Witcher to take place Wednesday, Nov. 14
AUSTIN, TX – Nov, 12, 2018 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced that GroupBy’s CEO, Roland Gossage, will be hosting a free webinar with guest Forrester on Nov. 14 at 2:00 p.m. E.T.
The webinar, entitled “The Key to eCommerce Relevancy: Data-Led Personalization,” will focus on the latest eCommerce personalization research and market trends among today’s tech-savvy consumers across industries and regions.
GroupBy’s Roland Gossage and Forrester VP and Principal Analyst, Brendan Witcher, will discuss what it means to leverage data and ultimately create optimal site experiences, including:
- The ubiquity of personalization and what separates good from bad
- Individualization vs. personalization
- Using data-led individualized experiences to create customer loyalty through better relevance
- What it means for eCommerce retailers to be truly data-led
“Personalization is essential in creating a frictionless eCommerce site experience that connects shoppers to the products they love, which ultimately strengthens the retailer-consumer relationship,” said Roland Gossage, GroupBy CEO. “I look forward to discussing how retailers can tap into their data in order to optimize the online shopping experience for consumers.”
Challenges in personalization often occur as a result of misaligned product data or not thoroughly delving into each individual’s wants and needs, leading to hidden inventory, missed opportunities to generate additional sales, or a poor user experience for customers.
With over 100 global customers in every retail vertical, GroupBy Inc. bridges the gap between online retailers, their products, and their consumers – leading to more relevant, personalized eCommerce search results and ultimately better customer site experiences.
About GroupBy Inc.
GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com.
Ketner Group Communications (for GroupBy)