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Contributed by: George Hodgson-Abbott I often ask our customers how they measure how well search is performing on their site. I’ve heard a range of answers, but broadly speaking they fall into these categories: We don’t. We measure traditional metrics like site traffic, conversion rate, and average order value, but we don’t attribute that to search. We look at the conversion rate for sessions in which a shopper searches, and compare this with sessions where a shopper doesn’t use the site search. We use...

Often merchandisers create the rules, but they don't have a way to preview the results of the rule conditions. Sometimes companies have incentives for promoting a particular brand. For example: when a shopper searches for “shoes,” the merchandisers want a way to promote Adidas shoes first, or a specific combination of shoes sorted in a particular order. As a result, merchandisers have to spend hours tweaking logic in rules or creating custom curated pages to reflect these results on the...

In our latest episode of the 2 Minute Podcast, Brent Dunham talked about his experience at the GroceryShop conference last October in Las Vegas, NV and explained why the Grocery Industry is hurting for improved ecommerce search relevancy and personalization. Here’s what Brent had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here Online Grocery has a certain uniqueness within the E-commerce realm. As discussed at GroceryShop, from a macro level, online grocery is still early in its evolution...

From Thanksgiving Day to the following Monday, retailers across the country hold their breath as they anticipate the results of Black Friday and Cyber Monday, the two largest selling days of the year in the United States. This particular Cyber Weekend, GroupBy saw 100% uptime across the board for its digital retail clients. Cyber Monday 2018 marked our highest traffic ever with shoppers making 96.3 million searches in just one day, 2.5 times higher than results from the previous year. According...

In our second episode of the 2 Minute Podcast, Jason Chidester explained the differences between hosting your own on-premise IT solution vs. leveraging a cloud solution and three benefits for moving to a cloud solution. Here’s what Jason had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here In general, cloud solutions like GroupBy’s provide 3 major benefits over an on-premise software solution: time-to-market, scalability and risk mitigation, and the benefits to better utilizing your human capital. Now...

Last week, in our very first episode of the 2 Minute Podcast, Matthew Cyr sat down to explain why it's so important for ecommerce retailers to have reliable and consistent data to translate into relevant and high converting online shopping experiences. Here's what Matthew had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here The most common challenge we hear when speaking to retailers about what could be impacting their site experience is that their product data has gaps,...

In the modern maze of countless ecommerce sites and constant increase in competition, providing shoppers with a personalized experience has become a crucial aspect of any positive shopping experience – and customers are noticing. The future of personalization is now turning to one of individualization, where shoppers are offered a one-on-one, intuitive and customized experience. And there is a major difference between the two strategies. Personalization interprets the behaviors and preferences of a wide demographic of shoppers, while individualization stretches this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

alphabroder, the leading North American provider of promotional products, advances its user experience with Searchandiser and other key technologies from GroupBy Inc. AUSTIN, Texas, Jan. 24, 2018 (GLOBE NEWSWIRE) -- GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that alphabroder has signed a multi-year agreement with the company to power site search and enhance the overall digital experience at alphabroder.com for its customers. alphabroder selected GroupBy’s Searchandiser platform to drive an improved experience across...

A lot of software companies use agile/scrum, and each adapts it to  their own ways. We’d like to share today some of the practices we use at GroupBy. Continuous improvement is a huge part of agile/scrum so we would love to hear back from you with your thoughts and best practices!   Sprint Duration Scrum recommends 1- 4 weeks for sprint length. At GroupBy, we have found that 1 week sprints work well for all of our teams. We have tried 2 week...