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One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...