Retail Painpoints

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In the modern maze of countless ecommerce sites and constant increase in competition, providing shoppers with a personalized experience has become a crucial aspect of any positive shopping experience – and customers are noticing. The future of personalization is now turning to one of individualization, where shoppers are offered a one-on-one, intuitive and customized experience. And there is a major difference between the two strategies. Personalization interprets the behaviors and preferences of a wide demographic of shoppers, while individualization stretches this...

Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

In today’s time-starved world, retailers and brands are just one of the many industries competing for consumers’ attention on a daily basis. And as more and more shoppers experience increased time constraints throughout their day, the ways they search for items they need to buy online in that instant will become increasingly specific, in much the way they shop in an actual store. As Karen Katz, former CEO of Neiman Marcus Group said recently at the 2018 NRF BIG Show,...

The modern consumer relies on a continually increasing amount of information when shopping for items online. Needless to say, accurate and extensive product details are essential for a superior shopper experience.  As eCommerce continues to evolve, however, issues due to lack of this information or products associated with incorrect information are no longer acceptable. One of the main reasons eCommerce has risen in popularity over shopping at a traditional brick and mortar store the ability for shoppers to quickly and easily purchase an item they are in...

alphabroder, the leading North American provider of promotional products, advances its user experience with Searchandiser and other key technologies from GroupBy Inc. AUSTIN, Texas, Jan. 24, 2018 (GLOBE NEWSWIRE) -- GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that alphabroder has signed a multi-year agreement with the company to power site search and enhance the overall digital experience at alphabroder.com for its customers. alphabroder selected GroupBy’s Searchandiser platform to drive an improved experience across...

Relevance Represents The Next Generation Of Personalization By: Klaudia Tirico, Retail Touch Points Last year, my big takeaway from NRF 2017 was the increasing demand for highly personalized experiences for the individual shopper. This year, that demand has only gotten louder. Personalization is a key ingredient to retail success, but now it goes well beyond just inserting a recipient’s name into an email promotion. In more than a few conversations I had during NRF 2018, the talking points always led to relevance. One quote that...

Every year holiday shopping kicks off with the Black Friday bang and winds down into a Cyber Monday finale, not to mention countless sales in the following days and weeks. It’s a weekend of unprecedented online shopping activity when customers depend on finding the perfect (heavily discounted) gifts for friends and family. Maybe a few unexpected splurges sneak into the cart. Who knows. Either way, it is THE time to finds the deals of the year. Deals that feel like...

Retailers that still don’t believe they have anything to learn from Singles Day may have a long road ahead if they want to stay competitive.  The 24-hour shopping extravaganza, held on Nov. 11, brought in $25.3 billion in sales (or gross merchandise value), up 39% compared to 2016. In addition to more than 140,000 Chinese brands and 60,000 international brands participating in this year’s Singles Day event, 225 countries and regions completed transactions throughout the day. In one day, this event eclipsed...

B2B eCommerce is fundamentally different than B2C in many ways. To date, the industry has been forced to adapt B2C search and navigation services to try to meet their needs. These solutions are lacking in many ways, and have not been designed from the ground up to accommodate the size, complexity and speed needed to create the next generation B2B Experience. GroupBy is revolutionizing B2B eCommerce Search. We are pleased to announce the launch of GroupBy B2B, the patent pending...