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In case you missed it, the 2016 holiday shopping season was unprecedented.  In addition to over $7B in sales during Cyber Weekend, we saw a surge in mobile shoppers, a deeper investment in shopper experience, and creative new merchandising strategies to engage shoppers in holiday promotions.  Yet despite such strong results, there has been criticism around retailers who rely on deep discounting to move inventory during the holiday season.  Sacrificing gross margin and profitability is never a priority, so why...