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From Thanksgiving Day to the following Monday, retailers across the country hold their breath as they anticipate the results of Black Friday and Cyber Monday, the two largest selling days of the year in the United States. This particular Cyber Weekend, GroupBy saw 100% uptime across the board for its digital retail clients. Cyber Monday 2018 marked our highest traffic ever with shoppers making 96.3 million searches in just one day, 2.5 times higher than results from the previous year. According...

In case you missed it, the 2016 holiday shopping season was unprecedented.  In addition to over $7B in sales during Cyber Weekend, we saw a surge in mobile shoppers, a deeper investment in shopper experience, and creative new merchandising strategies to engage shoppers in holiday promotions.  Yet despite such strong results, there has been criticism around retailers who rely on deep discounting to move inventory during the holiday season.  Sacrificing gross margin and profitability is never a priority, so why...