Personalization

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If you’ve spent any time reading marketing blogs or walking the floor at an eCommerce conference, you’ve likely seen the term “Personalization” thrown around a lot. At this point, vendors have realized that they need to claim some form of personalization to stay relevant and attract attention. However, when they are questioned about the specifics of what exactly they personalize on or how personalization is used within their solution, the details and definitions remain elusive. How is a retailer expected...

Contributed by: Gareth Simpson, Product Manager @GroupBy As a fast-moving industry with plenty of competition, retail is always on the lookout for the next technological trend that will shape shopper behaviour and increase their margins. These trends don’t always come to pass, and large retailers can be understandably hesitant to make expensive bets on whether or not a particular trend is the wave of the future when it could turn out to be just the flavour of the month. However, as...

In our latest episode of the 2 Minute Podcast, Brent Dunham talked about his experience at the GroceryShop conference last October in Las Vegas, NV and explained why the Grocery Industry is hurting for improved ecommerce search relevancy and personalization. Here’s what Brent had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here Online Grocery has a certain uniqueness within the E-commerce realm. As discussed at GroceryShop, from a macro level, online grocery is still early in its evolution...

From Thanksgiving Day to the following Monday, retailers across the country hold their breath as they anticipate the results of Black Friday and Cyber Monday, the two largest selling days of the year in the United States. This particular Cyber Weekend, GroupBy saw 100% uptime across the board for its digital retail clients. Cyber Monday 2018 marked our highest traffic ever with shoppers making 96.3 million searches in just one day, 2.5 times higher than results from the previous year. According...

Last week, in our very first episode of the 2 Minute Podcast, Matthew Cyr sat down to explain why it's so important for ecommerce retailers to have reliable and consistent data to translate into relevant and high converting online shopping experiences. Here's what Matthew had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here The most common challenge we hear when speaking to retailers about what could be impacting their site experience is that their product data has gaps,...

In the modern maze of countless ecommerce sites and constant increase in competition, providing shoppers with a personalized experience has become a crucial aspect of any positive shopping experience – and customers are noticing. The future of personalization is now turning to one of individualization, where shoppers are offered a one-on-one, intuitive and customized experience. And there is a major difference between the two strategies. Personalization interprets the behaviors and preferences of a wide demographic of shoppers, while individualization stretches this...

Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

In today’s time-starved world, retailers and brands are just one of the many industries competing for consumers’ attention on a daily basis. And as more and more shoppers experience increased time constraints throughout their day, the ways they search for items they need to buy online in that instant will become increasingly specific, in much the way they shop in an actual store. As Karen Katz, former CEO of Neiman Marcus Group said recently at the 2018 NRF BIG Show,...

Spring has nearly sprung, and there’s no better time than now for retailers to make sure they’re ready for the next shopping season. One way to do this is via one of the oldest tricks in the book: a thorough spring cleaning. It’s the time of the year when we all take stock of what we have and how we organize it, as well as what can be improved and what may need to be tossed. Product data can benefit...