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Contributed by: Gareth Simpson, Product Manager @GroupBy As a fast-moving industry with plenty of competition, retail is always on the lookout for the next technological trend that will shape shopper behaviour and increase their margins. These trends don’t always come to pass, and large retailers can be understandably hesitant to make expensive bets on whether or not a particular trend is the wave of the future when it could turn out to be just the flavour of the month. However, as...

The saying, “April showers bring May flowers,” couldn’t be more true when it comes to the whirlwind seasons of eCommerce. As this month flies by and another fast approaching summer shopping season begins, now is the time for retailers to fine-tune their eCommerce presences before winter code lock, assuring their sites will flourish well passed May and into the following quarter.   And just how does a competitive retailer begin this process? Well, first and foremost, they start fast. With April...

Valentine’s Day has always been a highly grossing retail holiday, and every year more shoppers turn to eCommerce to find those special somethings for their special someones. With countless products only a click away, this journey should be simple, and more importantly, fun. Microseasons like Valentine’s Day are all about capturing the essence of the holiday or celebration, and it’s the retailer’s job to translate this into a unique experience for shoppers. Valentine’s Day, in particular, is the perfect opportunity...