How to Ease Merchandising Problems with Visual Rule Builder
Often merchandisers create the rules, but they don’t have a way to preview the results of the rule conditions. Sometimes companies have incentives for promoting a particular brand. For example: when a shopper searches for “shoes,” the merchandisers want a way to promote Adidas shoes first, or a specific combination of shoes sorted in a particular order. As a result, merchandisers have to spend hours tweaking logic in rules or creating custom curated pages to reflect these results on the live site pages. Businesses are not able to keep up with the trends in the market and fail to deliver an engaging experience to the shoppers. Therefore, they are losing out on top-line revenue plus achieving a higher ROI during the promotional events.
As per industry research,
- 80% of shoppers are likely to buy from a company that offers personalized experiences.
- 53% reported personalization helps companies achieve KPIs including conversion rate, lead generation, and revenue.
As part of our customer research, at GroupBy we take note of problems and requests from all of our clients. When a particular pain point keeps getting raised, we think about how we can solve it. Visual Rule Builder is our solution that came out of this process.
“We have over 4000 rules, and our merchandisers spend 4-5 hours every day refining rules and validating the results set in the reference application.”
– An industrial and business supplies company
Visual merchandising, if done correctly, will allow clients to maximize sales and improve brand visibility. Merchandising is a continuous process and companies have to adapt to the market needs and shopper’s behavior constantly. “Push to Top” allows merchandisers to push select products from the collection to the top of the search result. Push to Top eliminates the frustration of having to do the guesswork of tweaking the logic and verifying with the live site.
“We have many brands under our parent company, and we manage individual websites for each of the brands. We find it hard to customize product results for certain promotions.”
– A jewelry brands retailer
On certain promotional pages, clients usually want to restrict the products that are shown, such as closing out sales (Men’s shoes) or special event sales such as Valentine’s day. This problem can be handled on the backend by the merchandisers using the Visual Rule Builder’s “Restrict to ID” functionality. It allows merchandisers to create a curated set of results, and only these restricted products will be displayed. Instead of waiting until the last minute, merchandisers can create rules ahead of time during the festive or seasonal sales campaigns that can be set to run for a specific period of time.
Another feature we introduced is Sort by ID, which allows merchandisers to sort the result set in a particular order. If there are some products already added in Push to Top, they take precedence, but a combination of Push to Top and Sort By ID can be applied to ensure the exact order of the result set. Combination of these features together with the visual preview helps merchandisers put together curated results for their campaigns that drive the best business outcomes for their site.
We at GroupBy are always looking to solve business problems for our clients. Get in touch with our team to get a live demo of this feature and enable your merchandisers to create an exceptional site experience for your shoppers.
Product Manager, GroupBy Inc.