GroupBy Reports 58% Increase in eCommerce Search During 2018 Holiday Sales Season
TORONTO – Jan. 29, 2019 — GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced its retail customers saw significant increases in eCommerce search during the 2018 holiday season. The company reports its customers saw a total of 2.72 billion searches between Nov. 20 and Dec. 31, a 58% increase, compared to 1.72 billion searches in 2017 during the same time frame. GroupBy customers also averaged 66.8 million searches a day during the 2018 holiday season.
“This data demonstrates that more consumers are shopping online than ever,” said Roland Gossage, GroupBy CEO. “With the volume of online purchases continuing to increase, 2019 will be a critical year for eCommerce retailers to ensure that their search and product data is optimized to make the shopper’s buying experience convenient, relevant and personalized, otherwise they will risk losing their consumers to competitors.”
In October 2018, GroupBy estimated its retail customers would capture a total of $420M during the five-day period between Thanksgiving and Cyber Monday, emphasizing the rise of eCommerce sales during traditionally brick and mortar shopping holidays.
GroupBy’s Personalization, Product Recommendations, Search As You Type (SAYT) and Intelligent Navigation solutions ensure that eCommerce retailers are equipped with the right tools to make products more findable to shoppers and provide real-time insight into operational performance. What’s more, enhanced product descriptions can lead to an improved shopper experience and increased conversion rates.
About GroupBy Inc.
GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com.
Ketner Group Communications (for GroupBy)