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If you’ve spent any time reading marketing blogs or walking the floor at an eCommerce conference, you’ve likely seen the term “Personalization” thrown around a lot. At this point, vendors have realized that they need to claim some form of personalization to stay relevant and attract attention. However, when they are questioned about the specifics of what exactly they personalize on or how personalization is used within their solution, the details and definitions remain elusive. How is a retailer expected...

Contributed by: Gareth Simpson, Product Manager I recently had the privilege of attending the B2B Online conference in Chicago, led by a collection of prominent digital marketing and eCommerce executives from across the B2B retail industry. As with many industries, there is an ongoing generational shift within the workforce. In particular, the people making purchasing decisions within buying organizations are accustomed to a specific type of shopping experience - namely, one that does not involve a fax machine, or a phone...

Contributed by: George Hodgson-Abbott I often ask our customers how they measure how well search is performing on their site. I’ve heard a range of answers, but broadly speaking they fall into these categories: We don’t. We measure traditional metrics like site traffic, conversion rate, and average order value, but we don’t attribute that to search. We look at the conversion rate for sessions in which a shopper searches, and compare this with sessions where a shopper doesn’t use the site search. We use...

Contributed by: Gareth Simpson, Product Manager @GroupBy As a fast-moving industry with plenty of competition, retail is always on the lookout for the next technological trend that will shape shopper behaviour and increase their margins. These trends don’t always come to pass, and large retailers can be understandably hesitant to make expensive bets on whether or not a particular trend is the wave of the future when it could turn out to be just the flavour of the month. However, as...