Merchandising

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Last week, in our very first episode of the 2 Minute Podcast, Matthew Cyr sat down to explain why it's so important for ecommerce retailers to have reliable and consistent data to translate into relevant and high converting online shopping experiences. Here's what Matthew had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here The most common challenge we hear when speaking to retailers about what could be impacting their site experience is that their product data has gaps,...

Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

In today’s time-starved world, retailers and brands are just one of the many industries competing for consumers’ attention on a daily basis. And as more and more shoppers experience increased time constraints throughout their day, the ways they search for items they need to buy online in that instant will become increasingly specific, in much the way they shop in an actual store. As Karen Katz, former CEO of Neiman Marcus Group said recently at the 2018 NRF BIG Show,...

Here at GroupBy, we couldn’t be more thrilled for the New Year and all it’s sure to bring. 2017 has taught us so much, and we’re already brainstorming strategies to continue evolving our suite of microservices. Much like people strive to eat healthier, go to the gym more, or stress less, our resolutions are the key to making GroupBy the best it can possibly be. 1)    Ensure retailers offer their shoppers a cutting edge, personalized experience Personalization is a cornerstone of the...

Here at GroupBy, we’ve learned that the holidays are a wealth of information when it comes to making sense of the tide of constantly shifting eCommerce trends. Every year, an unprecedented influx of customers turn to online shopping to find the perfect items, and never more than during the holidays. This means that it’s more important than ever to understand how it is changing and what this means for retailers everywhere. And there’s no better time to track these changes...

Every year holiday shopping kicks off with the Black Friday bang and winds down into a Cyber Monday finale, not to mention countless sales in the following days and weeks. It’s a weekend of unprecedented online shopping activity when customers depend on finding the perfect (heavily discounted) gifts for friends and family. Maybe a few unexpected splurges sneak into the cart. Who knows. Either way, it is THE time to finds the deals of the year. Deals that feel like...

Sept. 25, 2017 GroupBy Inc. (www.groupbyinc.com), a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that the U.S. Patent and Trademark Office has issued U.S. Patent No. 9,672,552 protecting the technology behind the Company’s site search and navigation solutions. The patent protects a system for facilitating queries against search engines such as Lucene, Solr, Elastic Search or any other readily available search engines to provide meaningful content for the purpose of supporting any eCommerce...