eCommerce Stats & Trends

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The saying, “April showers bring May flowers,” couldn’t be more true when it comes to the whirlwind seasons of eCommerce. As this month flies by and another fast approaching summer shopping season begins, now is the time for retailers to fine-tune their eCommerce presences before winter code lock, assuring their sites will flourish well passed May and into the following quarter.   And just how does a competitive retailer begin this process? Well, first and foremost, they start fast. With April...

Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

Spring has nearly sprung, and there’s no better time than now for retailers to make sure they’re ready for the next shopping season. One way to do this is via one of the oldest tricks in the book: a thorough spring cleaning. It’s the time of the year when we all take stock of what we have and how we organize it, as well as what can be improved and what may need to be tossed. Product data can benefit...

The modern consumer relies on a continually increasing amount of information when shopping for items online. Needless to say, accurate and extensive product details are essential for a superior shopper experience.  As eCommerce continues to evolve, however, issues due to lack of this information or products associated with incorrect information are no longer acceptable. One of the main reasons eCommerce has risen in popularity over shopping at a traditional brick and mortar store the ability for shoppers to quickly and easily purchase an item they are in...

Relevance Represents The Next Generation Of Personalization By: Klaudia Tirico, Retail Touch Points Last year, my big takeaway from NRF 2017 was the increasing demand for highly personalized experiences for the individual shopper. This year, that demand has only gotten louder. Personalization is a key ingredient to retail success, but now it goes well beyond just inserting a recipient’s name into an email promotion. In more than a few conversations I had during NRF 2018, the talking points always led to relevance. One quote that...

Here at GroupBy, we couldn’t be more thrilled for the New Year and all it’s sure to bring. 2017 has taught us so much, and we’re already brainstorming strategies to continue evolving our suite of microservices. Much like people strive to eat healthier, go to the gym more, or stress less, our resolutions are the key to making GroupBy the best it can possibly be. 1)    Ensure retailers offer their shoppers a cutting edge, personalized experience Personalization is a cornerstone of the...

Here at GroupBy, we’ve learned that the holidays are a wealth of information when it comes to making sense of the tide of constantly shifting eCommerce trends. Every year, an unprecedented influx of customers turn to online shopping to find the perfect items, and never more than during the holidays. This means that it’s more important than ever to understand how it is changing and what this means for retailers everywhere. And there’s no better time to track these changes...

Every year holiday shopping kicks off with the Black Friday bang and winds down into a Cyber Monday finale, not to mention countless sales in the following days and weeks. It’s a weekend of unprecedented online shopping activity when customers depend on finding the perfect (heavily discounted) gifts for friends and family. Maybe a few unexpected splurges sneak into the cart. Who knows. Either way, it is THE time to finds the deals of the year. Deals that feel like...

Retailers that still don’t believe they have anything to learn from Singles Day may have a long road ahead if they want to stay competitive.  The 24-hour shopping extravaganza, held on Nov. 11, brought in $25.3 billion in sales (or gross merchandise value), up 39% compared to 2016. In addition to more than 140,000 Chinese brands and 60,000 international brands participating in this year’s Singles Day event, 225 countries and regions completed transactions throughout the day. In one day, this event eclipsed...