eCommerce Stats & Trends

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Contributed by: Susmitha Burra, Product Manager With the eCommerce industry growing exponentially each year, it can be hard to set your business apart amongst the increasing competition. In today’s world, success for retailers/brands lies in effective eCommerce and effective eCommerce is not just about having a greater audience reach. It’s about being relevant. Most importantly, a lot of the latest technology is transforming the way businesses interact with their customers. In this article, we will examine some of the latest...

Contributed by: George Hodgson-Abbott I often ask our customers how they measure how well search is performing on their site. I’ve heard a range of answers, but broadly speaking they fall into these categories: We don’t. We measure traditional metrics like site traffic, conversion rate, and average order value, but we don’t attribute that to search. We look at the conversion rate for sessions in which a shopper searches, and compare this with sessions where a shopper doesn’t use the site search. We use...

Contributed by: Gareth Simpson, Product Manager @GroupBy As a fast-moving industry with plenty of competition, retail is always on the lookout for the next technological trend that will shape shopper behaviour and increase their margins. These trends don’t always come to pass, and large retailers can be understandably hesitant to make expensive bets on whether or not a particular trend is the wave of the future when it could turn out to be just the flavour of the month. However, as...

In our latest episode of the 2 Minute Podcast, Brent Dunham talked about his experience at the GroceryShop conference last October in Las Vegas, NV and explained why the Grocery Industry is hurting for improved ecommerce search relevancy and personalization. Here’s what Brent had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here Online Grocery has a certain uniqueness within the E-commerce realm. As discussed at GroceryShop, from a macro level, online grocery is still early in its evolution...

From Thanksgiving Day to the following Monday, retailers across the country hold their breath as they anticipate the results of Black Friday and Cyber Monday, the two largest selling days of the year in the United States. This particular Cyber Weekend, GroupBy saw 100% uptime across the board for its digital retail clients. Cyber Monday 2018 marked our highest traffic ever with shoppers making 96.3 million searches in just one day, 2.5 times higher than results from the previous year. According...

The saying, “April showers bring May flowers,” couldn’t be more true when it comes to the whirlwind seasons of eCommerce. As this month flies by and another fast approaching summer shopping season begins, now is the time for retailers to fine-tune their eCommerce presences before winter code lock, assuring their sites will flourish well passed May and into the following quarter.   And just how does a competitive retailer begin this process? Well, first and foremost, they start fast. With April...

Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

Spring has nearly sprung, and there’s no better time than now for retailers to make sure they’re ready for the next shopping season. One way to do this is via one of the oldest tricks in the book: a thorough spring cleaning. It’s the time of the year when we all take stock of what we have and how we organize it, as well as what can be improved and what may need to be tossed. Product data can benefit...

The modern consumer relies on a continually increasing amount of information when shopping for items online. Needless to say, accurate and extensive product details are essential for a superior shopper experience.  As eCommerce continues to evolve, however, issues due to lack of this information or products associated with incorrect information are no longer acceptable. One of the main reasons eCommerce has risen in popularity over shopping at a traditional brick and mortar store the ability for shoppers to quickly and easily purchase an item they are in...