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Valentine’s Day has always been a highly grossing retail holiday, and every year more shoppers turn to eCommerce to find those special somethings for their special someones. With countless products only a click away, this journey should be simple, and more importantly, fun. Microseasons like Valentine’s Day are all about capturing the essence of the holiday or celebration, and it’s the retailer’s job to translate this into a unique experience for shoppers. Valentine’s Day, in particular, is the perfect opportunity...

When it comes to the success or failure of an eCommerce site, there is no shortage of critically important factors—aspects of an online shopping experience which can either be assets or missed opportunities. And not only are they many, they are multiplying. Because for as long as online shopping remains a mainstay in our culture, it should continue evolving alongside its users. Otherwise, eCommerce sites become monuments of the past, left in the dust by savvy users who constantly expect...

Have you been hoping to learn more about GroupBy? Are you eager to explore options for ramping up your site search, personalization or product data? Interested in discussing how we combine Machine Learning with a team of human curators to solve the most complex B2C and B2B eCommerce search and data problems? Let’s meet at eTail West this year! Our team will be onsite in Palm Springs, from February 26th – March 1st, ready to talk all things data, search...

For as important as it is retailers continuously collect behavioral data from their shoppers, it is also key their product data is just as rich and functional. Lack of physical contact is perhaps the greatest pitfall of the eCommerce experience. No matter how tirelessly the retailer works to put the perfect item within the customer’s click, product and person are still separated by a screen. There can be no touching. No feeling. No trying on. Therefore, product descriptions are the...

alphabroder, the leading North American provider of promotional products, advances its user experience with Searchandiser and other key technologies from GroupBy Inc. AUSTIN, Texas, Jan. 24, 2018 (GLOBE NEWSWIRE) -- GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that alphabroder has signed a multi-year agreement with the company to power site search and enhance the overall digital experience at alphabroder.com for its customers. alphabroder selected GroupBy’s Searchandiser platform to drive an improved experience across...

Relevance Represents The Next Generation Of Personalization By: Klaudia Tirico, Retail Touch Points Last year, my big takeaway from NRF 2017 was the increasing demand for highly personalized experiences for the individual shopper. This year, that demand has only gotten louder. Personalization is a key ingredient to retail success, but now it goes well beyond just inserting a recipient’s name into an email promotion. In more than a few conversations I had during NRF 2018, the talking points always led to relevance. One quote that...

A lot of software companies use agile/scrum, and each adapts it to  their own ways. We’d like to share today some of the practices we use at GroupBy. Continuous improvement is a huge part of agile/scrum so we would love to hear back from you with your thoughts and best practices!   Sprint Duration Scrum recommends 1- 4 weeks for sprint length. At GroupBy, we have found that 1 week sprints work well for all of our teams. We have tried 2 week...

Here at GroupBy, we couldn’t be more thrilled for the New Year and all it’s sure to bring. 2017 has taught us so much, and we’re already brainstorming strategies to continue evolving our suite of microservices. Much like people strive to eat healthier, go to the gym more, or stress less, our resolutions are the key to making GroupBy the best it can possibly be. 1)    Ensure retailers offer their shoppers a cutting edge, personalized experience Personalization is a cornerstone of the...

Venture-backed startups are often faced with one of three futures — IPO, acquisition or failure. In this roundup, we’re looking at the most important acquisitions of 2017. We cover acquisitions, mergers and fundings in our daily newsletter, The Beat. You can sign up for that here if you want to get this type of news when it happens. Now, let’s take a look back at the Austin startups and tech companies that were acquired in 2017 — along with some of the investors who...

Here at GroupBy, we’ve learned that the holidays are a wealth of information when it comes to making sense of the tide of constantly shifting eCommerce trends. Every year, an unprecedented influx of customers turn to online shopping to find the perfect items, and never more than during the holidays. This means that it’s more important than ever to understand how it is changing and what this means for retailers everywhere. And there’s no better time to track these changes...