Author: Paul Larrieu

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AUSTIN, TX – July 17, 2018 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced that Peter Messana has been named Chief Operating Officer. With over 25 years of retailing experience, in his role as COO, Peter will focus on client success and support, ensuring that GroupBy meets its goal of developing and delivering best-in-class eCommerce products to retailers and brands worldwide. As well, Peter will align GroupBy’s teams to be equally focused on existing and new...

Last week, in our very first episode of the 2 Minute Podcast, Matthew Cyr sat down to explain why it's so important for ecommerce retailers to have reliable and consistent data to translate into relevant and high converting online shopping experiences. Here's what Matthew had to say: Pressed for time? Listen to the audio version of the 2 Minute Podcast here The most common challenge we hear when speaking to retailers about what could be impacting their site experience is that their product data has gaps,...

The Vitamin Shoppe, a leading specialty retailer and manufacturer of nutritional products, will enhance its online user experience with GroupBy’s Cloud platform  AUSTIN, TX – July 10, 2018 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced that Vitamin Shoppe, Inc. has partnered with GroupBy to enrich its product data and power site search to enhance the digital experience at vitaminshoppe.com.  The Vitamin Shoppe selected GroupBy’s Cloud platform, which includes the Searchandiser and Enrich solutions. The Searchandiser solution will enable The Vitamin Shoppe to amplify its search result relevancy, and drive an improved experience across the customer journey. As well, Enrich will ensure the retailer’s product data is comprehensive and complete, making products easier to find to site visitors.   “It was important to us to find the right strategic partner that could take the eCommerce experience for our...

In the modern maze of countless ecommerce sites and constant increase in competition, providing shoppers with a personalized experience has become a crucial aspect of any positive shopping experience – and customers are noticing. The future of personalization is now turning to one of individualization, where shoppers are offered a one-on-one, intuitive and customized experience. And there is a major difference between the two strategies. Personalization interprets the behaviors and preferences of a wide demographic of shoppers, while individualization stretches this...

The saying, “April showers bring May flowers,” couldn’t be more true when it comes to the whirlwind seasons of eCommerce. As this month flies by and another fast approaching summer shopping season begins, now is the time for retailers to fine-tune their eCommerce presences before winter code lock, assuring their sites will flourish well passed May and into the following quarter.   And just how does a competitive retailer begin this process? Well, first and foremost, they start fast. With April...

Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this...

One of the greatest challenges facing eCommerce today is continually understanding each consumer and their individual interests and needs, now and in the future. And for as much as these tastes may change, merchandising decisions much be just as adaptable. Merchandising is no longer as simple as putting objects within the customer’s reach. Now, retailers must equally appreciate how the customer is interacting with these products within the “ecosystem” that is their eCommerce site and make adjustments from there. So,...

In today’s time-starved world, retailers and brands are just one of the many industries competing for consumers’ attention on a daily basis. And as more and more shoppers experience increased time constraints throughout their day, the ways they search for items they need to buy online in that instant will become increasingly specific, in much the way they shop in an actual store. As Karen Katz, former CEO of Neiman Marcus Group said recently at the 2018 NRF BIG Show,...

Spring has nearly sprung, and there’s no better time than now for retailers to make sure they’re ready for the next shopping season. One way to do this is via one of the oldest tricks in the book: a thorough spring cleaning. It’s the time of the year when we all take stock of what we have and how we organize it, as well as what can be improved and what may need to be tossed. Product data can benefit...

Are you interested in taking your eCommerce site to the next level? Stop by and meet the GroupBy team at ShopTalk 2018. We can’t wait to chat about how to enhance every aspect of your site experience, from individualizing the shopper journey to enriching product data, and everything in between. GroupBy is committed to driving brands towards the future of eCommerce. So, don’t forget to come say hi, March 18th-21st at the Venetian in Las Vegas. ...